Personalized formulas for your skin goals
Dermatologist-developed prescription skincare, personalized for your unique skin. Proven ingredients, real results.
Personalized prescription formulas
Expert-approved daily essentials
Dermatologist-developed skin and hair care
Try Rx skincare
Try Rx hair care
Get your full skincare routine
Target real results with a simple routine made for your skin goals.
Try Soootra FREE for 30 days
Your first month of personalized skincare is on us. Just pay $4.95 shipping and handling to get your custom formula delivered free.
Get your free trial90.5% of patients saw improvement in their acne at 3 weeks*
Real results from real members using a personalized prescription formula with ingredients like tretinoin, azelaic acid, and niacinamide.
See all reviews“My skin has never looked better. The custom formula actually works!”
Sarah M.
“I saw real results fast. My provider adjusted my formula and it made all the difference.”
Jordan T.
“The dark spots on my cheeks have faded significantly. I finally feel confident without makeup.”
Emily R.
“My rosacea flare-ups have calmed down dramatically. Wish I had started sooner.”
Priya K.
“Fine lines around my eyes are visibly smoother. My friends keep asking what I changed.”
Marcus L.
“Clogged pores and hormonal breakouts are basically gone. This routine is a game changer.”
Ava C.
*Based on a clinical study of Soootra patients using a tretinoin-based formula.
DayPrime™ Wins
Cosmopolitan 2025
Acne Award
DayPrime™ has been recognized by Cosmopolitan as the Best Acne Treatment of 2025, standing out for its unique combination of prescription-strength retinoid with built-in SPF protection.
Learn moreCosmopolitan
Beauty Awards
2025
Personalized to target your skin goals
Made for your skin
Personalized Rx formulas with ingredients chosen specifically for your skin type, concerns, and goals.
Expert-guided care
Licensed dermatology providers review your skin, prescribe your formula, and adjust your treatment over time.
Clinically proven results
Research-backed ingredients like tretinoin, azelaic acid, and niacinamide in clinically effective concentrations.
How it works
1
Take a skin quiz
Answer quick questions and share photos so your provider can evaluate your skin.
2
Meet your provider
A licensed dermatology provider reviews your profile and creates your treatment plan.
3
Get your custom treatment
Your personalized Rx formula is shipped free to your door.
4
Check in anytime
Ongoing care and formula adjustments as your skin evolves.
Expert care made for you
Quality, affordable, personalized skincare backed by science and guided by licensed dermatology providers who care about your results.
Get started